Frontera Entertainment

Setting the Stage For Cannabis in Entertainment

Meet The Team

Jeffrey D. Welsh, Managing Partner

Licensed to practice in CA

Born and raised just outside of Philadelphia, Jeffrey D. Welsh began his career on the performance side of the entertainment industry. Following undergraduate studies at The Hartt School of Music in West Hartford, Connecticut, Mr. Welsh moved to Los Angeles to pursue his first love as a professional saxophonist while earning a Masters of Music degree from the University of Southern California.  After several years of recording for television and film, as well as touring internationally, Mr. Welsh decided his skill set would be best served on the business side of the entertainment industry, and headed to Pepperdine Law School in Malibu, California in 2010.

It was at Pepperdine where Mr. Welsh met Luke Stanton and began his foray into the legal cannabis community, entrenching himself into California corporate formation and criminal defense in both Los Angeles and Ventura Counties during law school and into his first year of professional practice.

In June of 2014, Jeffrey accepted a position in Corporate Business Affairs at the largest talent agency in the world, William Morris Endeavor, now WME | IMG, while simultaneously continuing to work in the legal cannabis industry part time.  In this unique position, Mr. Welsh’s goal was to develop an understanding of the nuanced entertainment industry while concurrently connecting entertainer-advocates with projects and groups actively working in the cannabis space.  Mr. Welsh was able to develop relationships with some of the most visible entertainers under WME representation, and is currently facilitating deals for several of those entertainers in the legal cannabis industry. 

In an effort to return to his musical roots, Mr. Welsh moved to the Personal Appearance Department at WME in March of 2015.  In that same month Mr. Welsh co-founded the Frontera Law Group with Luke Stanton, and joined Frontera full time in July of 2015.  Through aggressive networking and an unrelenting desire to be the first mover in the cannabis to entertainment/media space, Mr. Welsh fostered an extensive network with the current and future tastemakers of the entertainment industry to facilitate deal flow between these two industries.  By navigating this unique path, Mr. Welsh is sensitive to specific legal issues involved in entertainment and cannabis coming together, such as intellectual property, endorsements, licensing, criminal and civil liability and other business and legal considerations.

Music has always remained a tremendously positive outlet of creativity for Mr. Welsh, and he continues to utilize that passion for creative expression by performing as frequently as possible in the greater Los Angeles area with a variety of different performance artists, with a particular focus in the electronic music community. 


Luke K. Stanton, Partner

Licensed to practice in CA

Luke K. Stanton is an attorney whose work over the past decade has entrenched him in the American cannabis industry.  Specializing in cannabis opportunities in both medical and recreational markets, Mr. Stanton understands the business from a variety of perspectives.  Originally from Northern California, Mr. Stanton’s legal career began with one of California’s top cannabis criminal defense firms where he specialized in California medical cannabis issues.  As his career progressed, Mr. Stanton’s work shifted away from a focus on defending medical cannabis interests and towards working with businesses on the emerging legal cannabis landscape.  

In early 2015, Mr. Stanton founded the Frontera Law Group (, one of the first law offices in the state of California to truly focus on business issues in the space.  Frontera Law Group specializes in business law, corporate law, corporate formation and structuring, corporate governance, commercial contracts and transactions, strategic alliances, joint ventures and partnerships, sales and acquisitions of businesses, intellectual property, licensing and entertainment deals, trademark counseling and registration, medical marijuana compliance, cannabis entrepreneurship, cannabis industry start-ups, state licensing, multi-state expansion projects, and criminal defense.

Frontera represents a host of best in class cannabis companies, brands, products and ancillary service providers, and assists long-time cannabis entrepreneurs as well as those entering the space for the first time from other industries.  Frontera Law Group has also developed business advisory, consulting, entertainment, and accounting divisions.  Through these entities, Mr. Stanton has worked on projects in nearly a dozen state markets across the country.

Mr. Stanton is a member of the National Organization for the Reform of Marijuana Laws Legal Committee (NORML), Americans for Safe Access (ASA), Drug Policy Alliance (DPA), Marijuana Policy Project (MPP), Coalition for Cannabis Policy Reform (CCPR), and Reform California.  He attended the University of Notre Dame and received his B.A. in Political Science in 2003.  He then attended the Pepperdine University School of Law, as well as Pepperdine’s Straus Institute for Dispute Resolution, the nation’s leading Dispute Resolution program, earning his Juris Doctorate and Master’s Degree in the same three years.  Mr. Stanton was recently interviewed by Financial Times Magazine and the National Marijuana News, as well as by Borderline Amazing Productions for a Netflix series on drugs in America.

Mr. Stanton’s career, in all of its forms, focuses on helping clients build successful, sustainable and responsible businesses in the cannabis space, and assisting those businesses in the process of negotiating the rapidly changing landscape of cannabis laws and regulations nationwide.

Frontera Entertainment

15260 Ventura Blvd., Suite 1400, Sherman Oaks, CA 91403